Our good friend Tony Marzulli, the CMO over at Workscape sent us a great post today.

We don’t understand how Gen Y employees often need constant gratification and instantaneous positive feedback.  They live in an instantaneous world.  Forget about voice mail and e-mail.  This is too slow.  They want IM.  Everything happens real time and when they want/need it.

Here is the message.  It is not Gen Y that needs to change.  It is the rest of us.

Business is real time.  Business is collaborative.  Business needs to involve talent when they are ready, not on our timeline.  Business requires agility.

So my question to all of you.  What do we do, not with these “kids” but with the transformation of our selves?

We agree with this message.  Communications with Gen-Y employee is changing.  Companies and HR must change as well.

Rypple is, in part, our answer to the question.