Posts written in July 2008 Blog Index

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Excitement Build Up

Tihomir Bajic ~ July 24th, 2008

Hey there. After a few weeks of radio silence I am back to tell you about some developments that have us very excited.

First, we moved to new offices in mid-town Toronto. The location is great. Our new office is comfortable and roomy with nice amenities. This is a welcome change from our Spadina and Queen location consisting of a single open room without air conditioning. We are guided by Agile principles, so we feel that co-locating our core team together is very beneficial. The photo below shows you how we set up our environment (and yes, if you are wondering, Austin is the real Matrix architect and he did not just use that as a cool background – and yes, we pay him in granola bars).

Another reason why we’re excited is that we’re deep into rebuilding the application for our private beta launch. We have completely redesigned our architecture for enterprise class stability, social capabilities and security. Come back soon for more info on this subject..

More importantly, we’re making dramatic improvements to our UI and functionality. We’ve had tons of feedback and we’ve made some fundamental improvements. We expect our private beta to address most of the requests we’ve heard from our loyal (and growing) user base.

Thank you very much for being vocal and honest with us. We are humbled by your numerous encouraging responses and promise to continue to work just as hard to deliver even better services we can all enjoy.

Not everything goes as smoothly and positively as we planned, however. This is one lesson we all learned early on. For example, James spent the better part of the week juggling phone calls between Bell and Purolator. We wanted to get Bell’s fibre optic OptiMax connection but it’s trickier than just calling them up and setting an appointment with their technicians. Apparently, paying $200 extra for a rush delivery by Purolator postpones the delivery by several days. What’s even more logic defying is that you cannot pick up the modem yourself and you have to wait for the courier to deliver it. Hopefully, next week we’ll have our super duper connection and get James back to what he does the best – brainstorming while pacing the office with his namesake mug in hand.

That’s it for this update. Thanks for your attention. Please come back often to share in our experience of building the most innovative and useful tools for personal development out there…

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Development, author of onebookaweek.com

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Facebook Developer Garage

Tihomir Bajic ~ July 9th, 2008

Hi. Welcome to another post categorized under “development.” Please stay tuned to this category to find out more about what happens in product development. We might just dish out some juicy info so come back often. ;)

James, Austin and I attended the 4th Facebook Developer Garage in Toronto. Toronto has one of the biggest Facebook (FB) user bases, so it is no surprise that FB Developer Garage in Toronto is the biggest in the world. The event opened with a keynote from Rebecca Sawyer of Facebook on basic marketing strategy using targeted ads in FB. This was followed by a quick showcase of the improved FB profile page. The new version allows for more self-expression and is much cleaner – I truly welcome it as an improvement. The second portion of the event consisted of sponsored talks about FB apps.

The FB API has really taken off. In the year since the initial release FB has added 400K+ developers and 30K+ apps (which is several times more than they expected). This fact, coupled with FB’s popularity in Toronto, has encouraged us to consider adding a FB app for Snowflake. So, we went to FB Developer Garage to learn more about FB dev community and opportunities from the very guys who are involved in it. Here are some of the key takeaways that we noted:

  • Don’t overwhelm FB app users with too much event information from their friends (FB itself 3-5% only)
  • FB ads allow targeting based on users’ profile settings
  • FB is evolving into a social network where most people come for entertainment several times a day
  • A lot of viral apps are simple games or fun concepts that engage user’s friends
  • Giving points for participation drives virality
  • Competition amongst friends leads to addictive behavior which is so powerful that it can lead to monetization of virtual goods
  • Many FB apps first focus on building a large and active community that can eventually be monetized

Ok – that’s what we learned last night. More to follow…

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Development, author of onebookaweek.com

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