Dilbert needs Rypple
Image courtesy of Dilbert.com
Here at Rypple we are building out our core set of personas to identify features that will make it into each release. Based on these personas, we write design scenarios describing the end-to-end user experience we intend for each macro feature. This allows us to ensure the experiences we are design are tailored to the users we are targeting.
The ‘Alice‘ persona is one of many drivers behind why comments given through Rypple are never associated with the adviser’s name. 
p.s. We don’t really have an ‘Alice’ persona…
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