Uploading your logo increases response rates
A little while a go our friend and social media guru, Joshua Porter, helped break the news about how adding a photo to your Rypple profile can increase your response rates by 15-20%. Amazing how a small photo carefully placed on an email request can create enough of a personal connection to motivate someone to give you feedback! The social web is pretty cool, eh? (yes, I’m Canadian)
Ok, so fast forward a few months later and I’m sitting with Tim Yull talking about Rypple Enterprise when he asks me:
“Since Rypple Enterprise customers have the ability to ‘brand’ the service by uploading their logo and changing the color scheme, does doing so impact user engagement at their company?
Good question Tim! (kinda wish I knew the answer to that one…)
Once back at the Rypple lab we ran some stats and lo and behold, yet another amazing result…
Organizations running Rypple Enterprise who branded Rypple with their corporate logo and colors saw a 22% increase in response rates over those who had not!
Again, the social connection created by identifying with one’s own organization, motivates people to engage. Very cool!
We love learning from our user community, so if any of you have any questions or statistical insights you’re curious about, don’t hesitate to reach out!
(As an aside, if you’re the administrator of a Rypple Team or Enterprise account and want to upload your logo, click HERE – requires login)
