You don’t want to Break Things
In Dragons’ Den and the Value of Feedback, I wrote that every individual has the ability to influence how people view your brand. This is exactly what I meant:
This song apparently cost United Airlines $180 million…ouch. That’s the power of one person.
Ok, so maybe you won’t lose $180 million. The point is you never know who you’re pissing off, and what they’re going to do about it.
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