Our very own Jay Goldman, Head of Marketing here at Rypple hosts Status Update, butterscotch.com’s popular weekly video podcast on the world of Social Media. Check out this week’s episode on maxing out your twitter use.

Jay Goldman explains the finer points of replying to people on Twitter. It may not sound like a complicated topic, but there’s a lot more than meets the eye when you hit the Reply button. With these tips, you’ll be a master of the Twitter reply in no time flat.