How to start a movement
Derk Sivers on how to start a movement in under 3 minutes
A leader needs the guts to standout and be ridiculed.
He needs a follower and must treat him as an equal. Then there is a plural. THEM.
The first follower transforms the loan nut into a leader.
A second follower makes 3, and 3 is a crowd and a crowd is news.
A movement must be public. Then the momentum creates a tipping point leading to the movement! When more people join in it’s less risky for others to join – they won’t stand out, they won’t be ridiculed, they will be part of the in crowd if they join!
Lessons
- It’s important to nurture your first few followers as equals
- Leadership is overglorified. The shirtless guy was first but the first follower was the one who transformed the loan nut into a leader.
So remember...when you find a loan nut doing something great. Have the courage to follow and show others how to follow.
Published originally on TED: Ideas worth spreading
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