Our very own Jay Goldman, Head of Marketing here at Rypple hosts Status Update, butterscotch.com’s popular weekly video podcast on the world of Social Media. Check out this week’s episode on understanding the Old Spice social campaign.

The Old Spice The Man Your Man Could Smell Like campaign and the follow-up response videos represent a prime example of a social media campaign done right. Starring Isaiah Mustafa, the highly produced commercials and off the cuff response videos seemed to win over the entire Internet. Jay Goldman offers some successful ad campaign take-aways from the Old Spice win that can apply to your own social media marketing campaign.