Tedtalk: Seth Godin on the tribes we lead

Tribes are what matter now. Seth Godin, an entrepreneur and blogger who thinks about the marketing of ideas in the digital age, argues that the internet has changed the way we market and therefore, the way we implement change. He tells the audience to find something that is worth changing and spread the idea to create tribes and that’s what will make a movement.

Godin shares on Zappos CEO as an example:

Tony Hsieh does not run a shoe store, Zappos isn’t a shoe store, Zappos is the one, the only, the best there ever was, place for people who are into shoes to find each other. To talk about their passion, to connect with people who care more about customer service than making a nickle tomorrow.

The talk continues with the cycle a person takes to become a leader and change the status-quo: tell a story to people who want to hear it, connect people who are desperate to be connected, lead the movement, and make a change.

Godin ends his talk by asking everyone to do him one favor…. create a movement.