February 24th, 2009
Posted by Jay Goldman, Jay has been providing a human side to technology for over ten years, as a technologist, user experience specialist, and visual designer. Jay is the author of The Facebook Cookbook for O’Reilly Media.
I joined the Rypple team about a month ago to work on all things social media-related, with a particular emphasis on Facebook. It’s been a whirlwind job so far and we’ve done a lot in a really short time, which makes me really proud to announce today’s launch of the Rypple NOW! Facebook Page, timed perfectly with FacebookCamp5 in Toronto!
People Want to Talk about Feedback
You learn something pretty quickly when you start working here: the ideas behind Rypple touch people in a very personal way. Every time I explain what we do or how we do it, people are catalyzed into in-depth conversations, often full of stories from their own lives. We’ve seen the same response online and in the media, with tons of user and blogger buzz, big media interest, and academic discussions sparked all over the world.
It’s become pretty obvious to us that people really want to talk about their experiences with feedback. We’re really grateful for all the emails us, calls, blog posts, and tweets because they help us better understand you. And we’ve learned a lot from the process! You really want to discuss the implications of a workplace filled with quick, specific, and useful feedback that’s easy to give and get, which is awesome. We want to show you how to do it, so let’s share!
Which led us to the question: what better place to Share than Facebook, a service that “helps you connect and share with the people in your life”?
We were so inspired by all the grassroots feedback you’ve given us that we’ve decided to take these conversation to a more social place and to invite many more people to join in the dialog.
Rypple NOW!
Our Facebook strategy is built around the idea of providing an open, community-driven space for people to discuss feedback, learn how to give and receive it, and to reduce their stress and be more successful by using it as a powerful tool.
The other key element of our Facebook strategy is real people. Our awesome Intern Nat has been busy pre-populating our Page with interesting articles, links, and videos to get the conversation flowing. And, as it grows, he’s going to stay focused on adding value to the participants and getting the rest of the Rypple Team involved. This is where you come in, of course. Real people talking about real things is what makes this a reality, so join us!
Community Through Tools
The Rypple NOW! Page is about community first and foremost. We’re hoping to spark an ongoing conversation about feedback by incorporating a number of existing Facebook community applications, including Video, Photos, Events, and Discussion Boards. Since we want to foster a vibrant movement full of people participating, we carefully examined each for what it would bring, how easily we could seed it with initial conversation starting content, and how simple it would be to garden as it grew. We picked out the best of the standard apps, then planned out the rest of the strategy on a handful of custom components.
Custom Components
In addition to the more simplistic Movement Buzz box, which displays logos of media sources who have covered the growing movement and provides details in pop-up Facebook dialogs, we decided to build two custom apps: Ask Rypple NOW! and What’s Ryppling NOW!, both based on functionality from the Rypple homepage.
Ask Rypple NOW!
It was very important for us to create an easy entry point into the world of Rypple for members of the movement who wanted to get their feet wet without jumping straight in. Using the same functionality on the Rypple homepage as a model, we built a mini-app that presents a question box with countdown character counter and then uses a series of Facebook Dialogs with FBJS Ajax to prompt for more information and create the Rypple.

The custom Ask Rypple NOW! app for the Rypple NOW! Facebook Page
One of the best things to come out of this app, beyond giving users a way to try Rypple without leaving Facebook, is the emergence of a Rypple API. The incredibly capable Austin Tam whipped up a basic RESTful API for us to build against, paving the way for third party developers to eventually add Rypple functionality to their own apps. Leave a comment if you’d like to know more about the API!
What’s Ryppling NOW!
One of the most important observations about feedback is also one of the simplest: ask good questions and you’ll get good feedback.
The questions in the What’s Ryppling NOW! box, as well as on the Rypple homepage, reflect that statement by highlighting some of the best questions people have shared with us and allowed us to share with you. The mini-app uses FBJS Animation to move the bubbles all the way up and back down again, looping until the user clicks to stop (the clicking to start and stop is a requirement for profile boxes, which can’t display any animation or interactivity until activated).

The custom What's Ryppling NOW app for the Rypple NOW! Facebook Page
This is, of course, not an exhaustive list. Think we’ve missed a particularly great question? Add it to the comments!
Come on in! The water’s great!
Come and join us in the Rypple NOW! movement! You too deserve better feedback in the workplace, so become a fan of the Rypple NOW! Facebook Page and help us spread the word. As loyal readers of the Rypple blog, we’d be particularly pleased if you’d join the discussion, add a video, or write on our wall. See you on Facebook!
Tags: facebook, facebook cookbook, facebook page, jay goldman, Rypple, rypple now
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