Social Software: Rypple Takes a Page from Facebook
~ August 16th, 2010Just over a year ago BusinessWeek published Performance Review Take a Page from Facebook. Jena McGregor, the author, talks about how services like Rypple apply a Facebook-style approach to feedback and performance. While it’s true that Rypple provides a familiar user experience, we believe the idea of using social software to drive employee performance is more than a cosmetic application of feeds, comments, and status updates.
We believe the word “social” isn’t meant to describe a set of common specs or features. Rather, social refers to a set of interactions based on real-life human behavior.
Lesson Learned from Facebook
Facebook allows people to connect with one another by engaging in the behavior of sharing photos and updates with family and friends. Closing in on 500 million of users, Facebook’s success is undeniable. But what did we all do before Facebook existed? Did no one share photos or keep in touch with friends and family? Of course not. They just used other means (e.g. email, snail mail, phone calls, etc). The difference is in how much we shared: the existing tools were cumbersome, difficult to use over distances, and sometimes unfamiliar. As a result, we simply lacked the motivation to use them to the same degree.
Enter Facebook: a service that took an existing human desire to connect with others and made the related behavior easier for more people to do.
What happened? More and more people who otherwise would not have engage in that behavior did and we’re now more connected than ever before.
The way we engage, motivate, and align our teams at work is no different.
From Facebook to Employee Performance
Having worked with hundreds of organizations and learned from thought leaders like Marshall Goldsmith and Ken Blanchard, we consistently see three key behaviors that top leaders engage in to drive performance (I’ll talk about those three behaviors in an upcoming post). Do ALL managers exhibit these behaviors? No… but the good ones do!
So what about the rest? Well, they’re like the snail-mailers from the pre-Facebook era. They have the desire and understand the behaviors, but the tools they currently use (i.e. email, infrequent reviews, surveys, conversations) simply don’t make it easy.
Enter Rypple: a social software service that takes the behaviors of top leaders, and helps more people replicate them in order to drive peak team performance.
The key is making these behaviors easy to engage in. The easier they are to do, the more people will do them. The more people who do them, the more engaged, motivated, and aligned their teams will be.
In the coming months we’ll no doubt see the proliferation of social software principles being applied to business applications but the principle will be the same; help unleash people’s desire to engage in highly productive behaviors, and supercharged business performance will follow!
Photo of facebook by MrTopf. Licensed under CC.


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